Before serving dinner at a dinner party in Manhattan, my host asked that I do “a little something” for the guests. I declined politely — I don’t like to perform when I’m not actually working — but when people hear that there’s a magician at the table, they expect to see a trick. These were not children, mind you, but some of the wealthiest and most powerful people in New York.
I turned to the woman next to me and asked for one of her earrings. She was hesitant to remove one of her diamond studs for a magic trick. She thought I might damage it. But when our host nodded his approval, she allowed me to remove it.
“The Flying Earring Trick!” I announced, holding up my hand to silence the guests. The glittering diamond earring rested in my left palm, shining in the light from the chandelier overhead. I slowly closed my hand into a fist, and explained that I would make the earring fly – invisibly! – from one fist into the other. All of the guests looked at me with skepticism as I opened my left fist: empty. They craned their necks in closer. I then opened my right fist: also empty. The lady’s face turned pale.
“If the earring didn’t fly into my other hand, it could only have gone one other place.” I pointed to […]
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Being the Millionaires’ Magician has placed me into some pretty amazing situations. Like the time I entertained at the White House Correspondents Dinner in Washington DC, during the Bloomberg after-party. This is the most “glam” party to attend, held at the Russian Trade Mission. Michael Bloomberg was there. Donald Trump was there. A-list celebrities at every turn. And it was my job to entertain them.
As I performed privately for two of the guests, I noticed that a photographer was furiously snapping pictures over my shoulder.
The photographer later informed me: “Those two men you just entertained were the Secretary of the Treasury and Secretary of Transportation. The only person who can usually bring them together is the President of the United States. And you just did the same thing with magic!”
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This reminds me of another occasion, when Michael Bloomberg invited me to his Park Avenue office in NYC prior to being elected mayor. After chatting for twenty minutes about golf, memory techniques, and how to master a second language (he was studying Spanish), Bloomberg asked me to show him some magic.
I asked […]
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Being the Millionaires’ Magician has placed me into some pretty amazing situations. Like the time my client — a high-end Israeli jeweler — hired me to magically pull a $2 million diamond necklace out of thin air. Or the time I performed for a wealthy businessman in Omaha who owns the original Louisiana Purchase document, handwritten by Thomas Jefferson. He keeps it on display in a climate-controlled museum case in his basement.
Last night I was booked to perform at a private show for just eleven people, in a Madison Avenue apartment in New York City. As always, I will not reveal the names or details of any people present, out of respect for privacy. Needless to say there were several billionaires in the room.
During the show, I asked the host if he had a favorite book. He answered, “Yes, it’s To Kill A Mockingbird.” I inquired if he had that book handy. His eyes darted to the corner of the room, and I followed his gaze. There was a hardbound copy of this book on display in a special place on a side table. He said, “I have another copy in the next room, but the one over here is a first edition, first printing. It’s in mint condition, and extremely rare.”
I took a deep breath and picked up the book. This would be my first time performing magic with a book that (I later discovered) is worth $25,000.
Instead of my usual routine, in which I handle the book, I opted […]
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“Aside from his success, it is Steve Cohen’s charm and elegance which separate him from all but a tiny elite of world-class magicians. However, Steve is the only magician from that elite and highly-select group to take his show to an elite and highly-select audience. It is a true one-off: an intimate caprice of parlour diversion by an enthralling and consummate master.”
-Derren Brown
I also dug out an old photo of Derren with my wife and children […]
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This blog post really “takes the cake” as one of the more flattering moments in my professional career.
I was invited to perform at a gorgeous English-style country home in New Jersey yesterday (video below), to celebrate my client’s 50th birthday. After the show was over, it was time to sing “Happy Birthday.” You can imagine the look of surprise on my face when I saw my magic teapot, “Think-a-Drink” decorated in icing on his cake!
Magician Jonathan Brown saw this photo of the cake, and wrote a lovely comment on Facebook: “You know, you can win awards, make a name for yourself, get on TV etc..but when a CLIENT loves your magic enough to put YOUR trick on THEIR OWN birthday cake…well I don’t know where you go from that!”
Here’s a quick video […]
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I had an uncanny out-of-body experience this week. A gentleman from England sent me his uncle’s scrapbooks from the 1930s and 40s, and they were filled with memorabilia of a famous magician who worked for 18 years at the Waldorf-Astoria hotel in New York. The magician’s name? Dr. Sydney Ross PhD.
He entertained aristocrats, dazzled celebrities, and stumped politicians – even several US presidents. For all intents and purposes, he was “The Millionaires’ Magician” of his day, and even worked in the same hotel as me!
Going through his clippings, photos and promotional material felt like I was reading about myself from the future. What a mind-trip!
According to his nephew, Dr Ross jokingly told people that his PhD was in “phinagling.” He must have been very good at it, since he was invited to entertain Franklin D Roosevelt and Eleanor Roosevelt in the White House. More on that in a moment. […]
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Way back in 2002, just a couple of years after starting up my show, CNN correspondent Jeanne Moos came to visit me at the Waldorf. She brought her camera crew and did a feature story about Chamber Magic. The show has changed a lot since then, but it’s fun to see what she found interesting enough to discuss with Anderson Cooper, Jack Cafferty and Paula Zahn, in a roundtable at the end.
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Genii: Why do you call yourself “The Millionaires’ Magician?” Doesn’t that turn some people off? It sounds kind of snooty.
Cohen: Nice way to start the interview!
Genii: It’s my prerogative: I remember teaching you and Mark Sicher how to shave when you were both kids.
Cohen: So you did. To answer your question, an upscale magazine in New York City wrote a feature story about me, and that was the headline: “The Millionaires’ Magician.” I’m at The Waldorf Towers every Friday and Saturday night for my show Chamber Magic. But the other five days of the week I travel around the world to perform at people’s mansions and private islands. They pick me up in luxury cars and put me up in fine hotels in Switzerland, London, Paris, the Caribbean, Boca Raton, Aspen, all over the place.
Genii: You’ve clearly figured out a great niche for yourself.
Cohen: To be honest, there are at least three million millionaires in America, and in my geographic region—New York City—it seems like everyone I know is a millionaire. So when I call myself “The Millionaires’ Magician,” it’s simply a description of my market. Now, I find myself contacted only by people—event planners, corporate groups, and individuals—who can afford my current rates. They kind of know what they’re jumping into when they call me, so there’s no sticker shock when they hear my prices.
Genii: How many shows per year do you perform? […]
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The Jewish Museum in New York contacted me several months ago to entertain at a private dinner for their Chairman of the Board, Museum Director, and top donors, following the opening of the museum’s new Houdini exhibition. The dinner was held last night in a Park Avenue duplex apartment on Manhattan’s upper east side. I […]
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by Jonathan Bayme CEO, Theory11.com Magic awards are a dime a dozen. Many of them are handed out by local magic clubs. Some of them are distributed by regional groups. And a select few are handed out by meaningful, multinational organizations. Whenever I hear of a magician getting an award, I ask myself what award […]
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